Storytelling

The best media products tell a clear story. What story will your product tell?

These features can give you a good grip on things:

• The story can stand on its own, and has a beginning, middle and end.

• The story is coherent.

• The story is based on a central question, conflict, dilemma, events, etc.

• The story is authentic and stimulating.

Diversity in storytelling can be achieved in this way:

• Choose an original angle and approach your topic in a different way.

• Interview someone, who is not immediately obvious.

• Use strong images and avoid clichés.

• Use music suitable for supporting your media product.

These are valid golden rules: Think about your story. Ask yourself what do you want to tell? And how? Dare to go outside of the box.

TIP: Make a storyboard. A storyboard is a short visual presentation of your story. This is especially useful when you are making a video. You compile your story into a few drawings that will provide an initial presentation of the video you want to make.